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GTM Account Setup

How to Create a Google Tag Manager Account​

Creating a Google Tag Manager (GTM) account is straightforward, and once set up, it opens the door to powerful tracking capabilities for your store. Here’s a detailed, step-by-step guide to help you get started:

Step 1: Go to Google Tag Manager​

  1. Start by visiting the Google Tag Manager website and logging in with your Google account.
  2. If you don’t have a Google account, you’ll need to create one first.

Note: If you're new to GTM, we recommend watching Google’s GTM Intro Video to get a quick overview.

Step 2: Create a New Account​

Once logged in, you’ll see an option to create a new GTM account. Follow these steps:

  1. Click Create Account.
  2. In the Account Name field, enter a name (usually your business or website name).
  3. Select your country from the dropdown list.

Step 3: Set Up Your GTM Container​

The container is where you’ll add all your tracking tags. Here’s how to set it up:

  1. In the Container Name field, enter the name of your website.
  2. Select Web as the container type (since you’re setting this up for a Shopify store).
  3. Click Create to proceed.

Step 4: Accept GTM Terms and Conditions​

  1. Read through Google’s Terms of Service, and if you agree, click Yes to proceed.

Once Your GTM Account is Set Up​

With your Google Tag Manager account now set up, you’re ready to connect it with the GTM Assistant app on Shopify. GTM Assistant will automatically use your GTM container to manage tags like Google Analytics, Meta Pixel, Twitter Pixel, and more.

Connecting GTM Assistant to your GTM account allows for seamless tag management with minimal manual configuration, empowering you to track important customer events effortlessly.

Next Steps​

Once your GTM account is ready, head to the GTM Assistant app in your Shopify dashboard, log in with your Google account, and let GTM Assistant handle the rest of the setup.